Nikhil Mathur

Spearheaded strategic marketing and CRM initiatives for a B2B weather-tech startup, significantly enhancing brand positioning, user acquisition, and sales operational efficiency.

• Spearheaded a brand-positioning initiative, conducting 15+ customer/employee interviews and benchmarking 8 competitors to develop a targeted messaging framework.
• Optimized signup flow UX, boosting free trial signups by 100% Week-over-Week and drastically improving context and conversion.
• Developed and executed go-to-market strategies for new product features, achieving 25% click-through rates and 10%+ user adoption.
• Architected and implemented end-to-end sales CRM infrastructure on Zoho, deploying 10+ automated processes and performance dashboards to increase sales operational efficiency by 50%.

Led multi-channel marketing and PR efforts for a global business email SaaS service, driving significant lead generation, partnership growth, and brand awareness.

• Crafted strategic multi-channel marketing campaigns, boosting sales meeting rates by 5% and securing over $250K in partnership contracts.
• Spearheaded a new product launch digital marketing campaign with a $50K budget, achieving a 7% CTR within 2 months by expediting hypothesis testing.
• Improved brand awareness and generated a $1M+ partnerships pipeline by leveraging Tradeshow Marketing as a key growth channel.
• Managed communications for a $30M funding investment from WordPress.com, collaborating closely with leadership to execute a PR-driven marketing campaign to garner extensive media exposure.

Advanced product adoption and market presence for a B2B SaaS internal communication platform by leading strategic initiatives and optimizing customer engagement.

• Invented a low-touch onboarding process for new paying customers, expanding product adoption and engagement by 2X and facilitating long-term retention.
• Initiated a thought leadership webinar series, collaborating with international influencers to attract 100+ attendees per session and boost organic traffic.
• Achieved a 10% lift in product activation by designing personalized in-app onboarding flows, leveraging user behavior insights and competitor benchmarking.
• Boosted brand visibility by leveraging popular software review sites, increasing referral traffic by 15%+ and driving product ratings to 4.0+.

Executed product marketing strategies for a B2B SaaS platform, focusing on enhancing user experience and improving product visibility.

• Contributed to a 10% lift in product activation by assisting in the design of personalized in-app onboarding flows based on user behavior.
• Supported campaigns to boost brand visibility on software review sites, contributing to a 15%+ increase in referral traffic and improved product ratings.
• Assisted in the development of go-to-market strategies for product features, ensuring alignment with market needs and user adoption goals.

Managed key client relationships and drove revenue growth for a B2B SaaS platform by optimizing lead conversion and sales processes.

• Drove over $500K in revenue and generated 40% more qualified leads by introducing chatbots that reduced response times and connected prospects to sales.
• Managed a portfolio of key accounts, focusing on retention and expansion, contributing to overall sales targets.
• Collaborated with the sales team to streamline the lead qualification process, improving efficiency and conversion rates.

Supported sales and business development efforts for a B2B SaaS platform, contributing to lead generation and sales team efficiency.

• Set up and optimized the sales CRM structure on HubSpot, automating processes to minimize manual intervention and increase sales team efficiency.
• Conducted training sessions for 15+ team members, ensuring proficiency with HubSpot for improved sales operations.
• Identified and nurtured new business opportunities, contributing to the sales pipeline and supporting sales targets.

Recognized for outstanding performance and contributions to marketing objectives and team success.